The show must go on
You might have noticed that, except for a few occasional tweets and direct communication with some of you, we've been in radio silent mode since July 2009. We regret that it took so long but we had to make this decision for legal and financial reasons which I'm not able to disclose here. Our goal was to have everything sorted out by September 2009 but, unfortunately, things took much longer than expected, putting everything on hold until now.
Nevertheless, we managed to make everything to keep tarpipe running during that period while figuring out how to solve our problems and continue what we proposed at the beginning of this journey. In the meantime we learned some lessons that I believe are worth sharing here:
- Creating a company: unless you have obvious reasons, never create a company on a different country. Everything becomes endlessly more difficult: you either need to go there whenever you have to deal with legal stuff or pay someone to do it for you;
- Raising capital: if you don't have anyone on the team dedicated to this task, get someone quickly or get out of the game while you can. Raising capital is a full time job that requires a lot of attention, negotiation, communication skills and also some luck. As a bonus, if you're not near the VC, you'll need to travel a lot;
- Focusing on the original plan: sometimes things change during the development of a product. Markets change a lot for a simple reason: companies are constantly testing products on real people. Don't try to follow every move your competitors make as it will quickly drain your resources and make you loose your focus. Trust your guts and follow your original idea;
- Marketing at conferences: while conferences are a great way to market your products, you should be aware that everybody else is also there trying to get as many eye balls as possible. Going to conferences without any marketing preparation won't get you any substantial leads;
- Surviving without any income: you only feel the true taste of entrepreneurship when things go awry and you find yourself juggling your bills at the end of every month. The worst possible time to fall into this situation is during the summer. Always try to have a cash backup and calculate in advance so that you don't get trapped while everybody else is having fun at the beach.
I'm happy to say that, despite having spent very difficult times, we're again at the wheel. A positive aspect of this hiatus is that a lot has happened on the social media landscape and some new technologies make our initial vision more tangible now. Our full attention goes to further develop tarpipe while embracing those technologies.
We thank everyone of you for your continued support without which we certainly couldn't get this far. The show must go on!






subscribe